Julie Supan is a seasoned marketing strategist with 25 years of experience building defensible market positions and launching high-impact brands. She guides CEOs and founding teams to success by refining their Theory of Business, identifying their High-Expectation Customer (HXC), and crafting Perfect Match Positioning (PMP).
Julie has advised over 45 companies—including Airbnb, Discord, Dropbox, Thumbtack, and YouTube—as well as top VC firms like Sequoia Capital, Index Ventures, and Redpoint. Her work has been featured in First Round Review and Forbes.
She played a pivotal role in the early growth of YouTube, serving as Senior Director of Marketing during its rise and $1.6B acquisition by Google. At YouTube, she led all branding, communications, and marketing efforts, including high-profile partnerships like the CNN-YouTube Debates and The Oprah Winfrey Show.
Since 2015, Julie has been a guest lecturer at Stanford GSB and continues to advise CEOs on scaling, differentiation, and growth in crowded markets.
Julie lives in San Francisco with her husband and two teenagers. She’s passionate about travel, music, ballet, and giving back through causes like the SF Ballet, Edgewood Center, and Headlands Prep.
